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From Fourth International, Vol.15 No.3, Summer 1954, p.74.
Transcription & mark-up by Einde O’Callaghan for ETOL.
The Spring issue of Fourth International met with a good response. Jean Simon, writing from Cleveland for extra copies, reports:
“Our complete order was sold out, both our newsstand bundle and our other bundle. We find the magazine very readable and saleable. We share the universal opinion that it’s a tremendous improvement over the old format and content. You may also be interested to know that one of our readers, a scholarly gentleman, asked me yesterday whether the author of The Myth of Women’s Inferiority is an anthropologist. He thought it was a fine job.”
St. Louis Literature Agent Dick Carter writes:
“My opinion is that the two latest issues of the FI are out of this world for well written magazines. Both were superbly written, but I believe the Spring issue is especially good for introducing the magazine to new readers. Both of the last two issues sold soon on the newsstands.”
Los Angeles wrote to increase one of their newsstand bundles and to order extra copies of the Winter issue. Literature Agent Bob Monroe reports: “The new FIs apparently have much more appeal. The Winter FI was very popular and we quickly sold out.”
Pittsburgh ordered extra copies of the Spring issue and raised their regular bundle order. Mary Butler writes: “The last issue of the FI was so good that we want an extra bundle to use in a special effort to introduce the magazine to new readers.”
“The Spring issue of the FI is selling very well,” reports Seattle Literature Agent Helen Baker.
“Ann and Jack sold three on their Militant route the first Sunday it arrived, and all to women who were interested in the article on women. I put five copies in a bookstore. The saleswoman in the store was reading the article when I left. My copy was borrowed the day it arrived in the mail and the woman who borrowed it is going to buy the magazine now that we have our bundle.”
A circle of readers in Canada ordered extra copies of the Spring issue and raised their bundle order. They comment: “You are improving with age – the latest issue is better than the first in the new format.”
Reader L.F.H. of Ripon, Wisc., asks us to enter his subscription. He writes,
“I think the new Fourth International is superb. The first article in the Spring issue is an excellent analysis and survey of The Opposition to McCarthyism. I have been trying to make a survey but have not been very successful. I was unable to get hold of certain publications so my survey was incomplete. I would appreciate it if you or Mr. Art Sharon could give me the addresses of the publications cited in the article. I am familiar with The Militant and can hardly wait until it arrives at my home each week.”
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Last updated on: 31 March 2009